For those of you out there that are short on ZNGA, I say this; be very, very careful. Although this may be good for some short trades; that much talked about and celebrated “crash of the Halo” associated with the FB IPO simply is not going to materialize.
Have a look at this article from Michael Ye:
Notice the comments from the near term thinkers and the shorts out there. Remember folks, none of us have any idea how much penetration we can get from social media into developed and emerging communities that are forming-this is the real “Holy Grail”